Zero Tromsø is a family-run multi-brand store that was established in 1983. The store offers a wide range of well-known brands and specializes in both women's and men's fashion. The selection includes clothing, accessories and shoes, with a focus on modern and stylish garments. Popular brands found in the store include Calvin Klein, Gant and UGG. Zero Tromsø also has a varied assortment of bestsellers and new items, as well as seasonal collections such as fall and winter clothing.
The Zero chain was founded by Hege Johnsen in Vadsø in 1984, and has since expanded to several locations in Finnmark, including Vardø, Tana, Kirkenes, Alta and Hammerfest. The company is run by Hege together with her daughter Mia and son Thomas, who aim to offer good and stylish fashion to Norwegians.