Arctic Circle Tours offers guided tours with a focus on Northern Lights observation and authentic Arctic experiences. The company operates with small groups of max. 15 guests, which provides a personal approach during the tours. They use comfortable minibuses and 4x4 vehicles, and include hot meals and drinks along the way. In addition, there is the possibility of private tours for groups from 1 to 15 people.
The company has developed a Smart Aurora Tracking System that helps find the best places to observe the Northern Lights. The tours also include unique photo opportunities, with built-in cameras in the vehicles, as well as the opportunity to learn about photography with your own equipment. Arctic Circle Tours emphasizes creating a cozy atmosphere, including by making a campfire during the tours, and gives guests insight into both facts and myths about the Northern Lights and the areas they visit. The company is part of Ami Hotel AS, which is run by local owners.