NHO Reiseliv Nord-Norge is a non-profit organization that is part of NHO Reiseliv. The organization has a special focus on the tourism industry in Northern Norway and works to promote the region's offerings and opportunities within this field. NHO Reiseliv Nord-Norge organizes several important industry events, including the Tourism Days and the Nordnorsk Storhusholdningsmesse, which bring together players from the tourism sector for experience exchange and networking.
In addition to the events, the organization offers statistics and analyses that are relevant to the tourism industry. They provide assistance for projects and assignments related to tourism, and have initiatives such as the Arctic Menu, which highlights the use of local raw materials. NHO Reiseliv Nord-Norge is also working on targeted measures to deal with uncertainty in the market, and reports a significant increase in overnight stays in the region, with growth of up to 113% in some areas.