The electrical importer is one of Norway's largest electrical wholesalers, ranked number four in the country. The company has 29 physical stores as well as an online store, which gives customers the opportunity to shop both in store and online. The assortment includes a wide selection of electrical equipment, lighting, heating products and smart home solutions. In addition, Elektroimportøren offers products such as solar cells, electric car chargers and heat pumps.
The company targets both professional users and private consumers, and aims to deliver quality products from recognized brand suppliers. The electrical importer also offers assembly services through collaboration with SpotOn and local electricians. With a focus on professional guidance and a good customer experience, they have developed a business idea that combines an efficient store network with an innovative online store.