Gina Tricot is a Swedish fashion chain that was established in 1997 and has since then become popular among women in over 30 countries. The chain's focus is on feminine fashion, with a varied selection of autumn clothes, jackets and bags. Gina Tricot also offers youth lines that target different age groups. Customers can take advantage of services such as delivery within 1-4 days, as well as the option of ordering and returning online.
The chain has a strong commitment to sustainability and collaborates with various organizations to contribute to a better world. Since 2011, Gina Tricot has supported 150 primary schools in Bangladesh, giving 22,000 children the opportunity for education. In addition, they have donated significant amounts to UNICEF, with 2.7 million Swedish kroner collected in 2015 through various campaigns. Gina Tricot also offers a membership club, the Gina Tricot Club, as well as gift cards and special offers during Black Friday.