Weekday is a clothing store that offers street fashion and lifestyle products. The brand was launched in Stockholm in 2002 and has since then been known for its creative approach to everyday clothing. With jeans as their first focus, Weekday has evolved into a platform for expression, exploring new styles and cultural trends.
The store functions as a creative collective that collaborates with both established and new creative talents in fashion, music and art. Weekday presents a varied selection of curated trends, limited collections, collaborations with other brands, as well as second hand and remade capsules. This gives customers the opportunity to discover unique and innovative garments that reflect a modern and freedom-loving lifestyle.