Midtbyen Management is an organization that focuses on promoting Midtbyen in Trondheim as an attractive area for both residents and visitors. The area is known for its vibrant life and a varied offer of experiences. Trondheim is recognized as Norway's best shopping city, with stores that compete with those found in major European cities. This makes Midtbyen a popular choice for those who want to shop.
In addition to shopping, Midtbyen offers a variety of eateries, restaurants and cozy cafes, which contributes to a vibrant urban environment. The organization is also behind events such as Toilldag and Children's Bylørdag, which include special activities for different age groups. Parking is available for visitors with several car parks nearby, and there are student-friendly offers that make shopping even more attractive for students. Through the website, users can create a personal favorite list of places they want to visit.