Flor is a workwear store that specializes in durable and comfortable garments for women. The store offers a wide selection of functional clothing adapted to various professions and activities, with a focus on both comfort and style. The clothes are developed and designed at Voss, and include details such as stretch, high waists and good length on tops, as well as varied color choices and cuts.
An important part of Flor's philosophy is sustainability, which is reflected in their redesign campaign. The store aims to celebrate the working woman and strengthen the desire to work, and also offers visibility clothing for increased safety in the work environment. To meet the needs of customers, Flor has a 14-day return policy, as well as available information and inspiration through a blog and newsletter.