Penetrace AS is a software company based in Oslo, specialized in improving campaign performance through data-driven methods. The company focuses on identifying effective creative concepts that can optimize media use. Using advanced attribution modeling methods, they help maximize the impact of marketing campaigns.
In addition to campaign optimization, Penetrace AS offers systematic improvements based on direct feedback from consumers. They implement both pre-tests and post-tests of campaigns to ensure better results. The company also uses benchmarking functions to promote effective learning and monitors the buying process more frequently than traditional methods, which can lead to an increase in the number of loyal customers.
