REMA 1000 is a grocery chain that offers a wide selection of food products at competitive prices. The chain's business model is based on low prices, and they have developed an app that gives customers access to personal price cuts and a bonus scheme. The weekly customer newsletter presents special offers and promotions, making it easy for customers to plan their purchases.
The store emphasizes employee development as an important resource, and offers recipes that can inspire both weekday and weekend meals. REMA 1000 also has a self-preparedness week to ensure the availability of necessary goods. In addition, they offer innovative products, such as minced meat with vegetables, and publish the Matlyst magazine, which contains inspiration for meals.
