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Why are Norwegian wool sweaters like Dale of Norway so expensive?

Production in Norway, the wool and the wage level.

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Short answer

The price of a Dale of Norway sweater reflects production in Norway, where Dale has made wool garments since 1879, and the use of Norwegian and merino wool. Norway has high wages: average monthly pay was NOK 62,070 in 2025. Dale's Njord yarn is 100 per cent fine Norwegian wool from the sheep's first shearing.

What to bring back from Norway a wallet with a few Norwegian krone coins, a receipt and a small price tag in front of a mountain silhouette

Why

  1. Dale of Norway states that it has produced wool garments in Norway since 1879, and its products carry the label "Laget i Norge" (Made in Norway).
  2. The factory at Dale has been powered by the local Bergsdalselva river since production started in 1879.
  3. Statistics Norway puts average monthly earnings in 2025 at NOK 62,070, so making sweaters in Norway means paying Norwegian wages.

Details

Dale mainly uses Norwegian wool and merino wool, and the Plover yarn is made from the wool of Norwegian sheep. Dale keeps some traditional patterns unchanged and reworks others into new designs. The range also includes championship sweaters linked to the World Championships and the Olympics.

Tip

Check the wool quality and the care label before you buy: some Dale garments can be machine washed on a wool programme, while Plover, Nature Undyed, Garzato and Millefili must be washed by hand.

Common misconception

Every Dale of Norway sweater is made from Norwegian wool.

What actually happens

Dale mainly uses Norwegian wool and merino wool, but the Seagull quality comes from South American crossbred sheep, Nature Undyed comes from Uruguay, and some yarns are blends with alpaca or recycled fibres.

People also ask

  • Why is Dale of Norway so expensive?

Sources

Prices change, so check Dale of Norway's website before you go.

What to bring back from Norway

  • How much does a theatre ticket cost in Oslo?

    A ticket at the Norwegian Opera or Oslo Nye Teater costs between NOK 195 and NOK 995 in autumn 2026, depending on the production, seat and discount.

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  • What can you do for free in Tromsø?

    Free things to do in Tromsø include climbing the Sherpa steps, walking around Prestvannet and visiting Telegrafbukta beach, where the northern lights can be seen on clear winter days.

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  • Why is food so expensive in Norway?

    Food in Norway costs 33 per cent more than the EU average, partly because import tariffs protect Norwegian farming and three grocery groups dominate the market.

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  • Is skiing in Norway expensive?

    Downhill skiing in Norway costs several hundred kroner a day: an adult day pass is NOK 540 at Skimore Oslo and from NOK 529 at Hafjell.

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