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Free business listings in Norway: where to register and what "free" covers

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A business in Norway can be listed free of charge on Google, OpenInfo and NorgeGuide. On Gule Sider and 1881 you update an existing listing, and the basics were free to update when we checked in October 2026. A logo or extra links can cost money. The Brønnøysund registers charge a fee and are not marketing.

The details on Google, OpenInfo, NorgeGuide, Brønnøysund, Altinn and Apple come from each provider's own page, read on 10 November 2026. Gule Sider and 1881 are described as their pages stood on 7 October 2026. Terms change, so read the page yourself before you order anything.

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Two things newcomers mix up

Norway has registers and directories, and both use the word "register".

  • A register is where the state records that your company exists. The Brønnøysund Register Centre keeps the Register of Legal Entities (Enhetsregisteret) and the Register of Business Enterprises (Foretaksregisteret). Registration there is an official step with a fee. A sole proprietorship (enkeltpersonforetak) registered only in Enhetsregisteret pays NOK 2,181 when filing digitally, according to the fee page last updated on 4 August 2026. Altinn has guidance on starting and running a business.
  • A directory is where customers look for a hairdresser or an electrician. Listing there is voluntary.

You need the first to operate. You need the second to be found. Being in Enhetsregisteret does not put your opening hours in front of a customer.

What a listing costs, and what registering the company costs
WherePriceTime and reviewSource
Google Business ProfileNOK 0, "at no charge"verification review up to 5 business days; most postcard codes within 14 daysGoogle, verification
OpenInfoNOK 0, "Det koster ingenting"manual review, usually 1 to 2 working daysOpenInfo
NorgeGuideNOK 0, free listingwe contact you before publishingNorgeGuide
Enhetsregisteret only, sole proprietorshipNOK 2,181 digital, NOK 2,746 on paperofficial registration, not a directorybrreg.no
Enhetsregisteret and Foretaksregisteret, sole proprietorshipNOK 3,883 digital, NOK 4,398 on paperofficial registration, not a directorybrreg.no
Enhetsregisteret and Foretaksregisteret, limited company (AS)NOK 6,825 digital, NOK 7,912 on paperofficial registration, not a directorybrreg.no

Source: each provider's own page, read on 10 November 2026. Fees from the Brønnøysund Register Centre, page last updated on 4 August 2026 (in Norwegian): Gebyrer for registrering og tinglysing

What to have ready

  • Your organisasjonsnummer, the nine-digit organisation number. Several forms have a field for it.
  • One master record. Write down the business name as it is on your sign, the visiting address in Norwegian format, the phone number with +47, the website, opening hours and two lines about what you do. Paste from this record everywhere.
  • A company-owned email address for all logins.
  • No BankID needed for Google, OpenInfo or NorgeGuide. Google picks the verification method for you, and BankID is not one of them. If you have just moved to Norway and do not have BankID yet, start with these three.

The five listings, one by one

Google Business Profile

Google says you can add or claim your business at no charge. In the profile you manage address, phone, website, hours, photos and replies to reviews. Access: a Google account and verification. Google determines the verification methods automatically and you cannot change them. After you finish, review can take up to 5 business days. If a code comes by postcard, most arrive within 14 days and the code expires after 30 days. There is no way to request or pay for a better local ranking. If you have no profile yet, follow How to add your business to Google Maps in Norway.

Gule Sider

Norway's yellow pages. Businesses verify and update their profile at oppdater.gulesider.no. As of 7 October 2026, Gule Sider stated that this is free with no hidden costs, and you confirmed your identity with BankID. The page is in Norwegian.

1881

A directory enquiry service. On 1881.no the link "Endre bedriftens opplysninger" (change the business details) leads to the Min bedrift login. As of 7 October 2026, changing and adding names, addresses, phone numbers, links, industries and opening hours was free, while extra links, a displayed logo and a description of your services were paid.

OpenInfo

Free: registration in its business directory. OpenInfo states that it costs nothing and that you do not need an account. Required fields: business name, category and a short description in Norwegian. There is an optional field for an English description, shown when the directory is read in English. Listings are reviewed manually and usually published within one to two working days.

NorgeGuide

This is our own directory, so we describe it as plainly as the others. Free: a listing for your business, on the page Add your organisation. You fill in the business details and your contact information. We contact you about the details before the listing is published. There is no owner login, and later changes also go through us. A listing with us does not guarantee any position on Google or in AI answers.

To see how a category looks in the directory, open Hair Salons & Haircare or Restaurants in Bodø.

Norwegian words you will meet on the forms

  • Bedriftsnavn: business name.
  • Organisasjonsnummer: organisation number.
  • Besøksadresse: visiting address, where customers come. Different from postadresse, the postal address.
  • Bransje: industry or trade.
  • Åpningstider: opening hours.
  • Verifiser: verify.
  • Gratis: free of charge.

A sensible order

  1. Write the master record.
  2. Search for your business at each provider. If it is already there, you update the listing. You do not create a second one.
  3. Do Google first, because verification can take several days.
  4. Send the OpenInfo and NorgeGuide forms.
  5. Update 1881 through its Min bedrift login, and Gule Sider through its update page.
  6. Keep a note of the date, the email address used and anything waiting for approval.
  7. After a week, search for the business at each place from a private browser window and compare with the master record.

Where it goes wrong

A sales call in Norwegian. After you update a listing you may be offered an upgrade. Ask for the terms and price in writing, and ask what stays free if you decline.

"Free" covers only part. At 1881 the basics were free in October 2026 and the logo was a purchase.

Two names for one business. The registered company name in one place and the trading name in another make it hard to see that it is the same business. Use the name on your sign everywhere customers look.

A translated name. Do not list the business under an English translation in one directory and the Norwegian name in another.

Apple Maps forgotten. Apple has its own map. At business.apple.com a business can claim its location and manage logo, hours and images. The page does not mention a price for this.

Questions owners ask

Google Business Profile, OpenInfo and NorgeGuide list a business free of charge, as of 10 November 2026. On Gule Sider and 1881, updating the basic details was free when we read their pages on 7 October 2026.

Yes, registration with the Brønnøysund Register Centre has a fee. A sole proprietorship registered only in Enhetsregisteret pays NOK 2,181 when filing digitally, according to the fee page last updated on 4 August 2026.

No. It is an official registration and not a place customers search. Hours, photos and services belong where customers look.

Not for Google, OpenInfo or NorgeGuide. Google picks the verification method automatically, and BankID is not one of the methods. Gule Sider used BankID when we read its page in October 2026.

OpenInfo usually publishes within one to two working days after a manual review. Google verification review can take up to 5 business days, and most postcard codes arrive within 14 days.

Use the business name from your sign. OpenInfo requires a Norwegian description and offers an optional English one.

Nobody can promise that. Google says profile information comes from sources including publicly available web content, and that businesses with complete and accurate info are more likely to show up in local search results. The certain gain is that a customer finds the right phone number.

When the details do not match

Start by looking at what a new customer finds about your business. If different sites or AI answers give conflicting information, Madloba Consult can help you decide what to look at first:

Google Maps SEO for local business

More guides are in the section For business owners.

Stuck with your business profile? Write to us and we will reply by email.

Ask a questionGet a consultation

In other countries

Sources

Sources were read on 10 November 2026, except Gule Sider and 1881 (read on 7 October 2026).

Last checked: 10 November 2026.

Written by: NorgeGuide editorial team (business guides). Fact-checked against Google's help pages on 10 November 2026.

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The Norgeguide Editorial Team

Post: We check every figure against its source and date the check.

The NorgeGuide editorial team is behind the rankings and guides on this site. We are a small team with one job: to make practical information about places and …

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